Event Branding
Art Director and Graphic Designer
2022 - 2025
In my role as creative director and graphic designer, I was responsible for designing the logo and developing individual brand identities for each of the events.
ROOF is an artist collective and event group started by a group of friends made up of DJ’s, music producers, projection mappers, graphic designers, architects, photographers, and engineers looking for an excuse to put all of our talents together. What began as impromptu rooftop DJ sets (hense the name) quickly became a much larger undertaking with events at some of Montreal’s best underground (and rooftop) venues.
With Victoria Broadfoot, Gabriel Fedorko, Casper Koopman, Alejandro Lacasia, Tim Schmidt, and Michaela van Beinum.
A Brooklyn-based DJ reached out to ROOF, an event organizer in Montreal, to throw an afterparty for his set at Newspeak. The event was going to be a last-minute iykyk type of event with little to no promotion before day-of so the visuals needed to be catchy enough to get a big enough crowd with very little notice.
Exhibition Identity, Custom type
2025 - present
Each exhibition has a unique visual identity for digital and print promotional materials. For the most recent exhbition - Bouquet Final - I designed an identity with custom hand-drawn type that evokes the slowly emerging roots, vines, and greenery of spring.
“Le Livart is a multidisciplinary art center located in a former presbyteryan church sur Le Plateau that includes a gallery, artists’ studios, an art school, an event room and a boutique. The Livart’s activities are guided by the desire to democratize art for all audiences. A place of experimentation, dissemination and mediation, it is an innovative space where art becomes a vector of socialization and sharing and where the creativity of children and adults come together.” (from Le Livart website)
Completed while employed at The Study
Graphic designer/Illustrator
2024
A series of record designs for local and admired artists reimagined as custom vinyl designs. Custom mockups were made to realize this project.
Illustrations / Graphic Design
2022
Fuzz was my first full-spread children’s book illustration project. After sharing the initial character designs with the author to ensure that our visions were aligned, I began storyboarding each page; separating the story into memorable images that would carry the readers through the narrative.
One of the biggest challenges was learning how to create emotive and relatable personalities in all of the dog characters, which was an unfamiliar subject for me.
Compared to my previous illustrative work, this was my first fully digital illustration project. To ideate and finalize designs fully in the digital realm while maintaining a sense of craft was a unique challenge and I developped a style and workflow that felt authentic and sustainable.
One of the biggest challenges was learning how to create emotive and relatable personalities in all of the dog characters, which was an unfamiliar subject for me.
Compared to my previous illustrative work, this was my first fully digital illustration project. To ideate and finalize designs fully in the digital realm while maintaining a sense of craft was a unique challenge and I developped a style and workflow that felt authentic and sustainable.
Illustrations
2025
The Little Green Fairy was an illustration project for a children’s book that included custom typography, an activity book, and a colouring book.
UI/UX Design, Graphic Design
2023
The Majik Kids App is an audio streaming platform designed for classrooms to imcorporate more audio stories, meditations, and music into their classrooms.
Working closely with the product manager and CEO, I designed and prototyped the app primarily in figma, which was then sent to the team of developers to use as reference for the app build.
Illustration / Graphic Design
2024
Poster design for a Montreal band’s show at Barfly. The poster was inspired by the total eclipse of the sun occurred only a few days before the show.